January 29, 2018
Dear Editor:
The big game is just around the corner and it’s the perfect time to gather around the TV and crack open a cold one with your friends and family. Whatever the outcome of the game, everyone wins when you drink responsibly and make safe rides a part of your playbook.
That’s why we’re cheering for you to be the real MVP this Sunday by helping to keep our roads and communities safe. You can use a ride-share service, designated driver, or public transportation, but whatever you do, make sure you plan ahead for safe rides.
Over the past 35 years, Anheuser-Busch and its wholesaler partners have invested more than $1 billion in the U.S. to promote alcohol responsibility and reduce drunk driving. Locally, Silver Eagle is working with area bars and restaurants to encourage revelers 21 and older to celebrate responsibly and designate a driver or make plans for a safe ride home. And in conjunction with the Houston Restaurant Association, we will also be implementing programs such as Alert Cab, which helps provide free and discounted rides home for bar and restaurant patrons who may have had too much to drink. Driver’s License guides and We I.D. age calendars will also be used to assist in identifying and preventing those who are underage from purchasing and consuming alcohol.
No matter which team you’re rooting for, we should all agree on the fact that drunk driving is 100 percent preventable. This Super Bowl Sunday—and every day—Enjoy Responsibly.
Sincerely,
John L. Nau, III
Chairman & CEO
Silver Eagle Distributors, L.P.